Mission Statement - Trek Bicycle Corporation:

Trek is a dynamic, innovative company that competes in global markets and strive for excellence in every aspect of its business operations. The foundation of Trek's commitment provides customers with timely delivery of quality products and services at Competitive Values.

Trek is a privately held corporation that still resides in Waterloo, the small town in Southeastern Wisconsin where in 1976 five employees started making hand-built bicycle frames in an old wooden barn. 

Nearly a quarter century later, Trek is the world leader in bicycle products and accessories, with 1,500 employees worldwide. Trek designers and engineers incorporate the most advanced technology available into Trek products, resulting in many industry innovations. From the original hand-built steel touring frames introduced in 1976 to the revolutionary OCLV carbon fiber first introduced in 1992, Trek's passion for innovation, quality, and performance leads the industry with next-generation technology and thinking.  

With a record seven consecutive Tour de France titles, six straight 24-hour World Solo Mountain Bike Championships, and countless other professional wins, Trek enjoys a rich tradition of victory in the world's premier cycling events. Today, with a broad range of bicycles and cycling products under the Trek, Gary Fisher, LeMond, Bontrager, Klein and Mirraco brand names, Trek continues to pursue new ways to bring the joy of cycling to all people.

Trek's dedicated dealer network promotes the Trek brand from Argentina to Singapore. Wherever you go around the globe, chances are you'll meet someone who owns a Trek.

And loyal Trek customers share the passion for cycling, and provide it with ideas on how to make a better bike. Together, Trek employees, dealers and customers will continue to move the sport forward through the next 25 years and beyond.