TREKNOLOGY BIKES 3

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Click here to proceed to the SRAM Red page.

is a major manufacturer of groupset for mountain bikes. In 2006, SRAM released two groupsets for racing bicycles, named 'Force' and 'Rival', for pro-level and amateur racing level lines, respectively.

A groupset or gruppo (from the Italian for "group", often misspelled grouppo) is a bicycle component manufacturer's organized collection of mechanical parts. It generally refers to all of the components that make up a bicycle excluding the bicycle frame, forks, stem, wheels, tires, and rider contact points, such as the saddle and handlebars.

Click either the [ Force ] or [ Rival ] or [ Red ] logo below for more information.

FORCE: Professional

If you haven't already seen or heard of it, let us introduce you to the Force gruppo. Force is the pinnacle : a cost-be-damned collection of components, led by our revolutionary DoubleTap Controls, designed for professionals who value innovation and who seek out each and every competitive advantage they can get.

RIVAL: Competition

Built for serious and competitive riders who hammer on their gear day in day out, the SRAM Rival gruppo delivers the same features and functionality of Force but with different materials ad finishes.

SRAM Red

The newest sensation from SRAM, Red offers the first Sub 2000 gram groupset, weighing in at 1928 grams. Red also offers standard ceramic bearings in the Bottom Bracket and Derailluer Pullies.

Tweak. Refine.
Tweak. Refine.
Leap Ahead.

Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is SRAM just keep making it better.

This is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it's the riders who live and breathe bicycles who love us most because bicycles are what SRAM loves, too. In fact, they're SRAM's only love.

Narrow minded yet forward thinking.

Bike components are all they do - which is why SRAM does them so mind-bendingly well. SRAM Corporation began with the goal of creating the absolute best shifting system and changed the cycling world forever with the introduction of Grip Shift. To support the innovation, SRAM invested in Sachs Bicycle Company and built a state of the art manufacturing facility in Schweinfurt Germany. SRAM had the vision and desire to expand their presence in the industry so they found the best suspension company, RockShox, joined forces with them, creating huge excitement in the global cycling community. Not content to stop there, SRAM knew expanding their line with the best brakes, bottom brackets and cranksets would fine-tune the ride even more. So they teamed up with Avid and Truvativ.

Now that SRAM has achieved total drive train nirvana, they will continue to seek and deploy technological and engineering advancements, as they compulsively refine and redefine the pinnacle of the ultimate ride.