MOUNTAIN BIKE SUSPENSION IS BORN. THE STORY OF A LEGEND.
In 1987 at the Bicycle Industry's Premier trade show in Long Beach, California, Paul Turner, a Honda motocross race mechanic and Keith Bontrager, a bicycle frame manufacturer, showed a futuristic full suspension bicycle (with front and rear shocks) to legions of naysayers. "It will never work," "it's too heavy," "my arms and legs are all the suspension I need on my bike!" A few people knew the naysayers were wrong.

By 1989, Turner and his wife Christi were manufacturing the forks in their garage, sourcing parts from long time friend Steve Simons' machine shop. Steve's history included developing suspension forks that had revolutionized the off road motorcycle world. Soon they became partners in a new venture -- RockShox.

At the first globally-sanctioned World Championships in Durango, Colorado, 1990, the cycling community had begun to expect downhill races to be won using front suspension forks, and possibly rear suspension. Coloradan Greg Herbold and Canadian Cindy Devine proved the community right by using RockShox to win the first ever World Championship Downhill titles.

The next day featured the cross-country race, where the question was still out -- "Is suspension better than rigid forks when climbing? Does the added weight provide enough of an advantage?" Ned Overends' resounding victory put an end to the question, and a new market was born.

The change had begun.


Rockshox is part of SRAM. The SRAM Corporation began with the goal of creating the absolute best shifting system and changed the cycling world forever with the introduction of Grip Shift.

SRAM had the vision and desire to expand their presence in the industry so they found the best suspension company, RockShox, joined forces with them, creating huge excitement in the global cycling community.

Click here for SRAM's comporate info.